Glossary for Industry Terms

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Digital Asset Management – DAM

Digital Asset Management (DAM) is the use of systems to store complex data in an ordered architecture. Often times for product management, a unique ID (such as a product SKU or barcode) may be used to store this data intelligently.

Product Information Management (PIM) systems utilize data asset management in order to neatly record and store information against particular products.

Good data asset management solutions will allow users to access information through a neat interface and quickly download, upload or share this information when needed.

Cloud based DAM solutions have the added bonus of being able to be accessed from anywhere and integrations with software and mobile accessibility helps ensure product data is available wherever the user is.

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