Glossary for Industry Terms

Learn industry terms, acronyms and more!

Visual Merchandiser (VM)

What does a VM do?

A Visual Merchandiser (VM) is the person who plans, organizes and implements the design of a range of products in a reseller (often retail) outlet.

Visual merchandizing is often credited with giving a product or product range a strong sense of brand on a retail level.

By organizing and decorating a space to align with the product range, a visual merchandizer can help to build brand equity with casual customers. These customers can include people who either: have an association with the product or range; and those who have never experienced it before.

VM jobs are often offered to people who have a strong sense of spatial awareness, design and the brand they are working with at the time.

A visual merchandiser can either operate in-house for a brand, in-house for a retail store or independently as a contractor or external service provider.

Share this post:

Share on facebook
Share on linkedin
Share on twitter
Share on email

Join the MetaFuro community and learn more about building and growing your business.

Get free business tips and resources emailed to your inbox.

[contact-form-7 id=”2320″ title=”Blog Subscribe Form”]

Subscribe To Our Newsletter

Get updates and learn More Tips for your Business

[contact-form-7 id=”2320″ title=”Blog Subscribe Form”]

Want To Launch Your Products Faster?

Check out MetaFuro for a Free Trial!

contact us