Glossary for Industry Terms

Learn industry terms, acronyms and more!

Call to Action (CTA)

What is a CTA?

A Call to Action (CTA) relates to websites and the action you want a user to take once they have landed on a website page.

CTA’s often have a value proposition attached to them that interests the intended user. Call to action’s will visually often be in the form of a button or image asking users to click or tap on it for an intended outcome.

CTAs like newsletter subscription boxes will prompt the user to enter their email address and then select submit, ok or other ‘actionable’ items.

Some common CTAs include:

  • Click Here
  • Submit
  • EnterSelect
  • Close
  • See More
  • View the range
  • View now
  • Learn more

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