What is a PXM?
Product Experience Management (PXM) is the latest way in which companies are looking to expand their product offering to their customers and industry partners by expanding on the product data they provide.
PXM solutions will often include standard data asset management features like product descriptions, size ranges and materials, however they are also more frequently including in depth items like training materials for sales reps and staff as well as video content to help sell the product.
Product Experience software solutions are becoming more in vogue as brands are interested in helping resellers, regional sales reps and the end customer understand more about their product and brand. The educational material and extended brand identity will often give products a competitive advantage as customer become more and more in favor of understanding supply chain, ethical manufacturing and the story of how products are being manufactured.
