Glossary for Industry Terms

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Salesman samples (SMS)

What are SMS Samples?

Salesman samples (SMS) are samples that use the final design and sent out before sizing sampling occurs.

SMS samples are sent out to sales reps in order to take pre-orders or intent orders from trade shows, retailers and wholesale accounts.

Salesman samples are generally bought by the customer as a way to protect both the buyer and the manufacturer and understand the size scales needed for a specific garment or piece.

The sales representatives can use SMS in order to find out the level of interest and gain feedback directly from customers.

Based on the success or failure and the reaction from customers, Salesman samples can help define volume and sizing for the range of clothing.

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