What is a PIM?
Product Information Management (PIM) relates to the storage and centralization of product data.
To ensure companies have quick and reliable access to their product data they can utilize a PIM Software solution. These types of software are typically collaborative and have integrations to help quickly share and distribute product data to a variety of channels. Product information software helps to combine the product offering or product ranges and will utilize tags, categories and other common elements in order to allows users to easily sort and gain an overall understanding of their range.
Some PIM software solutions will include an overview of the entire supply chain, and these will often be referred to as a PLM or PXM delivering further insights into the lifecycle of the product or the experience the end customer has of the product respectively.